Lifestyle futurist Shel Pink captured the attention of the spa industry when she founded and launched SpaRitual in 2004. With a clear idea of an enlightened consumer in mind she created the brand to honour the spa tradition of treating the collective mind, body and spirit. Throughout her childhood, Shel's mother emphasized the importance of a healthy diet, regular massage, alternative healing and limiting exposure to harmful environmental toxins. Decades before the word "holistic" became mainstream Shel was already living the lifestyle. In college she discovered yoga, meditation and Ayurveda.
Early on, Shel recognized the overwhelming need for a brand that could start a dialogue about what it means to be truly beautiful. SpaRitual is committed to creating multi-sensory, earth-sustaining products using specially sourced vegan ingredients from around the world, focusing on those that are certified Organic and fair trade. The body care products are biodegradable and free of synthetic dyes, petrochemicals and parabens. The nail lacquers are vegan and free of DRP, toluene, camphor, formaldehyde and formaldehyde resin. We will never stop looking for ways to make sure that our products are good for people and good for the planet.