CLEAN PRODUCTS THAT LOVE PERFORMANCE

Made in Italy, a country well known for producing quality and luxury goods, our initial makeup line launched in the summer of 2018, includes lipsticks, eyeshadows and a set of 100% vegan brushes traditionally crafted from wooden handles and pure vegan Taklon hair.
We have invested more than 2 years in developing the brand, from product research and testing, to design and we are proud to be certified Organic (by Cosmetici Biologici) Gluten Free and Cruelty Free (by PETA organisation).

Our products are easy to wear, moisturizing due to selected certified ingredients and long lasting. What women love about our products is the perfect mix of couture design, natural formula, beautiful shades and long lasting finish.

BEAUTY WITH PURPOSE

We love a beautiful product and we believe you shouldn't compromise on performance or design. We founded our brand by the inspiration to create a product that makes no compromises. Being made of natural and organic ingredients with a beautiful and aesthetic look, our products have the properties of a standard make up product with vivid and long lasting shades.
We say that the combination of a trendy design and super nourishing ingredients sets us apart from the conventions of organic beauty.

INGREDIENTS THAT WORK

We use natural and organic ingredients such as:
• Coconut and Beet Oil as an excellent moisturizer for skin and lips 

• Palm butter to create a creamy feeling for our products 

• Diatomaceous flour, derives from the fossilized fragments of aquatic algae. Thanks to its micro porous structure, it has good 
absorbent power and contributes to the demi matt effect of our lipsticks 

• Bio Shea Butter which is rich of natural Vitamins A, E and F 

• Karanja oil that has bactericide properties 

• Avocado oil that acts like a perfect moisturizer action 


Our products are:
• Certified organic (eyeshadows)
• Certified cruelty-free
• Free from Parabens
• Free from Petrochemicals
• Free from preservatives and synthetic fragrances
• 100% Organic or Vegetarians

MEET THE PEOPLE

Claudia Negru and Teodora Saguna, the founders of the brand wanted to create a makeup line natural and pure for the conscious woman seeking a beauty brand that she can fully rely on.
We don’t see clean beauty as a trend, but rather becoming a standard in the industry. We believe that all women should be more conscious and responsible of what they are putting on their skin.