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  • Little Butterfly London
  • Little Butterfly London
  • Little Butterfly London
  • Little Butterfly London

Little Butterfly London

Little Butterfly London is a multi-award winning luxury mother and baby skincare brand. Created with care exclusively in England, it is vegetarian society and dermatologist approved and organic-certified by Ecocert. Our brand is known for creating imaginative blends of rare and precious ingredients for women who choose only the most premium products for themselves and their babies. Learn more about Little Butterfly London

Our sophisticated formulas go above and beyond the ordinary, with every product created exclusively from sought-after ingredients such as argan, rosehip, cucumber, peach, apricot and pomegranate oils. The formulas are especially designed to pamper and protect mothers and babies during their most precious stages in life. For babies, our nurturing blends gently care for delicate young skin, whilst comforting and relaxing. For mothers, we combine highly effective ingredients that feel heavenly to apply and are safe to use during pregnancy, breastfeeding and beyond. Little Butterfly London products are designed for sensitive, newborn and eczema-prone baby skin and are free from mineral oil, paraffin, parabens, silicones, SLS, DEA, TEA, PEGs, colorants and artificial fragrances. We tread lightly on the planet and never test on animals.

After having her son, our founder Gudrun Wurm found herself searching for beautiful organic skincare products to enjoy during those precious early times with her baby. With a love of the exquisite, Gudrun had always selected only the highest quality and was surprised to find nothing that was organic and safe, as well as luxurious and impeccably packaged. She looked throughout Europe, the US and Asia, before deepening her research into the study of organic ingredients. All this exploration confirmed that there is no brand focusing on the finest natural ingredients. And so Gudrun was inspired to create exactly that: premium organic mother and baby skincare with rare, precious ingredients to nurture delicate skin.

Creative inspiration came in the form of an iridescent butterfly, which caught Gudrun’s eye and seemed to perfectly embody fragile beauty, the delicate balance of nature and those fleeting moments that must be treasured. Since that day, every ingredient, every blend, design, box and ribbon, has been held up to the light of that ideal, shimmering image of the butterfly in flight. Every product must not only be natural, elegant and effective, but reach beyond organic purity to bring pleasure and lift the mood. Little Butterfly London took flight as a British brand for mothers with sky-high standards - those who covet those rare products that are worthy of life’s most cherished moments.

Winner - Gold - Best Nappy Change Cream - The Green Parent Beauty Award 2016
Winner - Silver - Best Nappy Change Cream - The Gentle Parenting Award 2016
Winner - Silver - Best Baby Toiletries Range - The Gentle Parenting Award 2016
Winner - Oustanding Natural/Organic Product Award - Natural & Organic Products Asia 2015
Winner - Best Bathtime Product - Loved by Parents Awards - 2015
Winner - Luxury Packaging Awards 2015
Winner - Silver - The Green Parent Natural Beauty Awards 2015
Highly Commended - Junior Design Awards 2015
Shortlisted - Best Family Product - Free From Skincare Awards 2015
Shortlisted - Best Infant Skincare Range Little London Awards 2015

Little Butterfly London
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