I’ve been using this toothpaste for a week or so now.
On the plus side, my teeth feel as clean after using it as they do after using any conventional toothpaste. I love the fact that everything is either recyclable or compostable, it is also compact and ideal for travelling.
On the minus side, I find it takes quite a while to get enough on the toothbrush so that it doesn’t seem as though you are just brushing with water. Also, and I know this is very subjective, I hate the taste.

I’ve been using this toothpaste for around 10 days now. I chose the sage and lemon as I am quite prone to mouth ulcers, though it doesn’t actually taste of either.
On the plus side, I love that it is totally recyclable and is also compact for travelling etc. After use, my teeth feel as clean as when using a conventional toothpaste.
On the minus side, I find it takes a lot of scrubbing to get any product on to the toothbrush, also (and I realise that this is very subjective) I don’t like the flavour.