grüum is a young British brand that was founded by four friends from Manchester. We create clean skincare, haircare, suncare and shaving products that are kind to skin, and our planet.

Inspired by Scandinavian ideals, we’ve pledged to only create products that serve a real purpose. Using only quality ingredients, we cut out the gimmicks and lose the labels. At grüum, we don't make things “for him” or “for her”, we make them for everyone, with one fair price for all.

All of our products are free from chemical nasties and are packed full of natural ingredients making them kinder to your skin. We use recyclable materials wherever we can, and avoid excess packaging. Our unique space-saving tubes are more efficient to transport and wherever possible we make our products in the UK keeping emissions to a minimum.