English Rose Cosmetics
Visually English Rose Cosmetics, is a delightful combination of kitsch and glamour of a bygone era symbolised by the image of Rose, with her victory roll hairstyle and “English Rose” complexion, she depicts British women during the 1940’s. The skincare formulations take us into the modern day with velvet, silky sublime textures that are highly skin compliant and have subtle divine fragrances which delight.
Then we get to the heart of what makes English Rose Cosmetics really special, the use of high levels of natural actives with impressive claims, supported by clinical evidence to deliver maximum benefits. Ingredients are ethically sourced and many are Ecocert approved. There is a non-animal testing policy which applied to ingredients too.
English Rose Cosmetics is against animal testing, is approved by PETA and has a policy not to use ingredients that have been animal tested in in recent years. The brand is proudly Made in UK and supports UK suppliers.
Renaissance of an English Rose
Researching the perfect ingredients for a particular skin problem and sourcing them was easy for Karin , and she feels this is her main cost advantage over other brands in as much as she understand the science and the clinical studies and doesn’t need to outsource this to a consulting company. The main criteria for choosing ingredients is firstly whether it offers real benefits, the list is whittled down to choose the most natural, not animal tested, Ecocert approved and sustainably and/or organically harvested. Formulations are tested to meet EU regulations and an additional bacteria test is conducted on each batch.
Ingredients like petrolatum or paraffin liquidium are never used, and Karin considers it “a big rip off to sell a premium product which contains, what is essentially, scrappings from an oil refinery”. Aggressive surfactants such as SLS/SLES are not used, and care is taken to use non irritating, non-disruptive chemicals. However, Karin dislikes using terms such as “chemical free” as this can be misleading to customers. Instead she likes to use the analogy that “an egg is natural but an omelette is chemistry” and that the planet is made up of chemicals, they occur naturally in our foods e.g. Parabens in carrots, alpha-linoleics acids in fish and plant oils, and in our own bodies; hyaluronic acid.