A wellbeing brand that offers a new category of beauty: Mindful beauty. Our aim is to encourage women to be more aware of their long-term wellbeing and choose natural remedies because we believe beauty starts with wellness and wellbeing.
Our mantra is: Stand up for your wellness. Our founder has grown up in a family of chemists and pharmacists where they tend to privilege natural remedies for the small daily ailments, in particular, her uncle has been brewed age old remedies for the past 20 years using unique plant extracts. Inspired by her pharmaceutical heritage ad yet wanting something more contemporary, we partnered with a French lab with a unique expertise in aromatherapy. Together, we began a contemporary journey where we revisited traditional remedies across the globe and selected carefully the ingredients with proven long run efficiency. Combining a Moroccan herbal heritage, a French unique scientific savoir-faire and a touch of Parisian "je ne sais quoi", we created the 21st century remedies that make you feel good, make you feel beautiful and reinforce your natural defenses over term.
All our products are made with 100% natural organic essential oils. We traveled the world in search of the rarest, most precious ingredients. We are pioneers, using ingredients such as the Maitake for the first time in a well being product. Even our more known ingredients such as Argan are of top quality. Our ingredients are organic and pesticide-free. They are selected with care in order to provide you with a safe experience, suited to sensitive skins and delicate organisms. We respect the planet and we respect your body.