The effective formulas are from 100% natural origin and contain sea-buckthorn, chamomile, activated charcoal, cinnamon and calcium for strong, shiny teeth and healthy gums. None of the products have been tested on animals and are all free from phthalates, parabens, microplastics, SLS or formaldehydes.

No more plastic tubes! Ben & Anna have also revolutionised their packaging: In contrast to those plastic tubes, which just adds to the mountains of garbage in the country, their dental care series comes in modern, recyclable glass containers.