Our Mission... We have set ourselves a mission - to provide you with the purest AND most effective beauty products you can find. These have to be 100% naturally derived and ethical. This means NO animal derived ingredients, toxic synthetic chemicals, harsh alcohols or GMO's. We're Super Conscious about where our ingredients come from. We always use ethically sourced ingredients, for example we guarantee the Minerals in our cosmetics are sourced without the use of child labour. And we always ensure our ingredients are sustainably sourced and organic where possible. We also intend to use PHB as a platform to raise awareness about ethical issues that arise in the cosmetics industry such as the relentless use of animal derived ingredients, animal cruelty, plastic micro-beads and the destructive use of Palm Oil.