It all started out with the House of Balm natural dry shampoo. For years the founder Kina was addicted to dry shampoo, but was completely shocked to find out what kind of nasty ingredients, conventional dry shampoo's contained. Not being able to find a affordable and natural substitute she decided to create her own. House of Balm natural dry shampoo is now a big hit in the Netherlands. This year many more products will be launched.