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When Nathalie Balmond's one year old daughter, Lula, developed chronic eczema, she struggled to control her raging flare-ups with a variety of tactics. Nevertheless by the time she was 18 months she had to be wrapped from head to foot in bandages every night to protect her sore and bleeding skin.

Conventional approaches did not work and although steroids improved the skins condition, she knew that their long term use could lead to thinning of the skin and other side effects.

Finally out of desperation she did some research and experimented in her own kitchen. She formulated a rich beeswax based salve using nourishing oils and traditional herbs and in a very short space of time Lula's skin improved dramatically.

From her kitchen she made one or two pots a week for Lula and for a few close friends. But as interest grew so did demand and now Pure Potions is used by thousands of eczema sufferers all over the country.

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LoveLula.com is an online natural skin care and organic skin care specialist. Our mission is to bring you quality and effective natural skin care and organic beauty products that love your skin and the planet and transform your beauty routines into rituals. That's why all our organic skincare products are free of ingredients such as parabens, artificial fragrance, sls and phthalates and they're also cruelty free.

The organic beauty products we stock include mineral make up, natural makeup and organic cosmetics from Lavera, suki, Elysambre, UNE make up & Nvey Eco and mineral makeup from Bare Escentuals i.d. bareMinerals, natural skin care and organic skincare products from brands including Dr Hauschka, Dr Alkaitis, suki skincare, Kimia, evolve skincare, Kaeline, Akin, Madara, Antipodes, A'kin, nude skincare, Kimberly Sayer, Pai organic skin care, ila, Trilogy natural skincare, Spiezia Organics, faith in nature, Weleda, Balm Balm, Neom, Neal's Yard and Jurlique, natural hair products and organic hair care from John Masters Organics, Lavera, Akin, Giovanni and Urtekram and organic soap and organic lotions from Alquimia, ila, Dr Bronner's, Green People and Badger Balms.