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To create the standard and quality of hair products that Headonism desired, would not be an overnight development.

In their early discussions with those within the industry and meetings with cosmetic manufacturers and ingredient suppliers, they were told that their brief was not possible.

This gave them even more incentive to step out of the norm to go beyond that current level of thinking and to bring to reality their vision for headonism.

Many months of intensive research and testing resulted in the detailed brief that they then delivered to their development lab. With their emphasis on getting it right time was not of importance and thus began a 3 year development process

There were many occasions where it would have been easy to take the synthetic route - the 'easy way out'. But the headonism team were insistent on sourcing the natural alternative even if this meant delays in their development.

Often they were told that a solution to a problem could be solved in a day by introducing a synthetic ingredient.

Their determination to create their brief was often a frustration but always a challenge to the lab.

As development progressed the team became increasingly aware of the uniqueness of the product from ingredient formulation through to performance. Headonism was developing a personality of its own through its many positive and unique strengths

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LoveLula.com is an online natural skin care and organic skin care specialist. Our mission is to bring you quality and effective natural skin care and organic beauty products that love your skin and the planet and transform your beauty routines into rituals. That's why all our organic skincare products are free of ingredients such as parabens, artificial fragrance, sls and phthalates and they're also cruelty free.

The organic beauty products we stock include mineral make up, natural makeup and organic cosmetics from Lavera, suki, Elysambre, UNE make up & Nvey Eco and mineral makeup from Bare Escentuals i.d. bareMinerals, natural skin care and organic skincare products from brands including Dr Hauschka, Dr Alkaitis, suki skincare, Kimia, evolve skincare, Kaeline, Akin, Madara, Antipodes, A'kin, nude skincare, Kimberly Sayer, Pai organic skin care, ila, Trilogy natural skincare, Spiezia Organics, faith in nature, Weleda, Balm Balm, Neom, Neal's Yard and Jurlique, natural hair products and organic hair care from John Masters Organics, Lavera, Akin, Giovanni and Urtekram and organic soap and organic lotions from Alquimia, ila, Dr Bronner's, Green People and Badger Balms.