purity matters Did you know that 50% of a tablet is made up of glues, known as binders, to hold the tablet together? For most people this is just an irritating fact, but for people who are hyper allergenic, this can be a real issue. Would you add magnesium stearate, stearic acid, shellac, talc or colourings to your meal, in the way you’d sprinkle over salt or pepper? Neither would we. By making our capsules, liquids and powders as pure and simple as possible, avoiding all the nasties, we have shown that it is possible to make a range of nutritional supplements acceptable for the majority of people. From the seed to the recycling bank More than 40% of the Viridian Nutrition range is certified organic by the Soil Association, guaranteeing the provenance and eco-friendliness of the ingredients. All the Viridian fresh organic tinctures and ointments are grown and traditionally made in the UK, reducing the environmental impact of transporting ingredients around the world. Our capsules and organic nutritional oils are manufactured in the UK, creating local jobs. We use minimum packaging for our products, all made from recycled or recyclable materials, from our glass bottles to the recycled cardboard shipping boxes. We take responsibility for our packaging, too, offering a 25p refund for bottles returned to the health store where purchased. Guaranteed passion We are passionate about: • 100% active ingredients • No nasty additives • UK manufacture • Green business practices • Supporting the community • Organics • Non-GM • Non-irradiated nutrition: the fundamentals Nutrition is the fundamental cornerstone to human health. Every single reaction, biochemical pathway, and physiological event that takes place in our bodies, requires nutrients at some stage. An elaborate and perfectly organised sequence of vitamins, minerals, fats, and amino acids, allow our bodies to function on a day to day basis. However, when our needs in this area are not met, things can quickly begin to go awry. Therefore it is essential that we pay serious attention to our daily diet. A diet based around whole foods, fruits vegetables, and the right types of fats can be the greatest health insurance we can have. Nutritional supplementation is also a practical tool. It is a sad fact that in today’s modern world, we cannot rely 100% upon the quality and nutrient density of even the best fresh produce, due to intensive farming, depleted soils and environmental factors. Coupled with this, we have far greater physical demands placed upon us, meaning that very often our requirements for specific nutrients are higher than they ever have been if we are able to cope physiologically. Nutritional supplements, when used correctly can be a valuable tool in addressing such issues. Government surveys have identified the following groups of people as being at especial risk from low vitamin and mineral intakes: highly active people, menstruating women, vegetarians and vegans, the elderly, slimmers, pregnant and breast-feeding women, smokers, drinkers and faddy eaters. Care for others as you care for yourself shop for viridian supplements