"Caring about yourself and caring about the earth don’t have to be mutually exclusive; why use synthetics when natural products work better and are safer for the environment? 

We only get one body, and we only get one planet. Why not treat them both with the utmost care? I didn’t want to deal with chemicals and synthetics everyday, and I truly believed that when given the option, others would feel the same.

This labor of love has yielded over 30 sumptuous products, and it gives me great pleasure to share this Super Natural Beauty with you.

As a small business I find it important to support other small businesses across the globe. I am committed to partnering with local farmers around the world who have a proven history of respect towards their environment in how they harvest their ingredients. It is truly inspirational to see how from South Africa to India to France these multi-generational farms continue to employ age-old practices that produce ingredients in the most eco-sensitive way possible. With wild-harvested ingredients, cold-pressed and steam distilled extracts, and a strict ban of all petroleum or non-carbon based products; I am able to provide unparalleled care for your hair and skin. Because only the world’s finest botanicals can make the world’s finest products

All of the organic ingredients I purchase are certified organic by EcoCert, a French based company that is recognized by the National Organic Program for the USDA. Synthetic has a place, but not on the body. Why use harsh chemicals in shampoos, styling gels, skin moisturizers and soaps? They were created as cheap substitutes for organic compounds that do a better job. It’s better for the body and the earth to simply return to the source: super natural botanicals. At the moment the USDA organic seal is only approved for products that meet their acceptable edible food standards, however, new progress is being made everyday to help create a standard for the cosmetic industry. It is very important to me to have the seal on all of my products as soon as it is available.

All ingredients must meet my strict guidelines :
1. No sodium laurel sulfate, parabens, DEAs, MEAs, or TEAs
2. No GMOs (Genetically Modified Organism)
3. No petro-chemicals
4. No animal testing
5. No artificial colors, fragrances or fillers
6. Ingredients must be as organic as possible
7. All plant extracts and essential oils must be certified organic whenever possible
8. All essential oils used must be steam-distilled and not extracted with propylene glycol - which kills the effect of the oils
9. All plant oils must be cold pressed, not heat distilled - which kills the therapeutic properties of plant oils
10. All ingredients must be proven to be beneficial to the hair or skin
11. All ingredients must be harvested in an environmentally-friendly manner (wild-crafted)
12. All ingredients must be bio-degradable as possible
13. Fair-Trade ingredients must be used when possible

Organic (adj.): developing in a manner analogous to the natural growth and evolution characteristic of living organisms; arising as a natural outgrowth.

As my favorite pooch Maya knows, I believe in ethical treatment for all animals. Including humans. My company is endorsed by PETA and the only animal products we use are honey and beeswax. Additionally, by using my upscale salon in SoHo New York to assure the quality of my lines, and by using the best, most organic botanicals, I am able to provide the world with a luxury product like no other.

Organic (adj.): occurring or developing gradually and naturally, without being forced or contrived.

I support a simple and clean approach not just to how I create my products, but also in how I deliver them to my customers. You will never see artificial colors, or fragrances in my ingredients. In addition, all of my packaging uses the minimal amount of ink possible and is printed on 100% recycled and unbleached paper. By creating products that are biodegradable and packaging that is recyclable, you can rest easy knowing that what you put into the earth is as clean as Mother Nature intended it to be. Always natural, always earth-friendly, and always with your beauty and health in mind.

John Masters