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2 friends came together a professional session stylist with 25 years experience of top fashion and styling work an aromatherapist with 15 years work in natural ingredients and product development knowledge, experience and extensive research into the haircare market and the pitiful use of harsh synthetics and artificial ingredients within mainstream haircare brands inspired them to create and development headonism the brief : to use ingredients that would nourish and support both the skin and all hair types : to introduce a shampoo and conditioner that would not strip the hair of natural oils with harsh detergents but would cleanse and condition by simply giving the hair what it naturally needs : to offer the experience of natural fragrance through organic essential oils as opposed to synthetic scent : to raise awareness of natural alternatives as opposed to the standard synthetic option : to use packaging that protects and supports the purity within headonism blends