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A Madara Story


Our family had a whole meadow of madaras, known in English as cleavers: green flowering plants with tiny white blossoms and starry leaves - "sparkling leaves", as my grandmother would say - in front of the house, full of bees.  The cleavers had been there when Grandmother was still small; her mother used the flowers to dye worsted wool bright red.

It was there that I, as a small child, learnt not to be scared of dark, to mow grass and drink milk fresh from the cow...just recently I found out that my friends from abroad have never drunk fresh milk...

Then at only 11 years of age, I arrived from the Riga city with my lips painted - a real lady!  Grandmother told me to wash it off and to not make a fool of myself, such a child.

I cried, because at 11 years of age I didn't consider myself to be a small child, but a big girl!  Grandmother understood.  The next morning she poured a cup of curds' whey into the wash tub and told me to wash my face with it, to get pretty.  As for my hair - she told me to wash it in birch sap, so that it would grow long and strong...

It was only recently that I realised my grandmother was right.  I owe her a lot.  Not only for my happy childhood in the countryside, but for all the natural beauty secrets she taught me.  For the love for our country, our nature and passion for the healthy lifestyle, which lies in the core of eco-cosmetics brand MÁDARA.

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LoveLula.com is an online natural skin care and organic skin care specialist. Our mission is to bring you quality and effective natural skin care and organic beauty products that love your skin and the planet and transform your beauty routines into rituals. That's why all our organic skincare products are free of ingredients such as parabens, artificial fragrance, sls and phthalates and they're also cruelty free.

The organic beauty products we stock include mineral make up, natural makeup and organic cosmetics from Lavera, suki, Elysambre, UNE make up & Nvey Eco and mineral makeup from Bare Escentuals i.d. bareMinerals, natural skin care and organic skincare products from brands including Dr Hauschka, Dr Alkaitis, suki skincare, Kimia, evolve skincare, Kaeline, Akin, Madara, Antipodes, A'kin, nude skincare, Kimberly Sayer, Pai organic skin care, ila, Trilogy natural skincare, Spiezia Organics, faith in nature, Weleda, Balm Balm, Neom, Neal's Yard and Jurlique, natural hair products and organic hair care from John Masters Organics, Lavera, Akin, Giovanni and Urtekram and organic soap and organic lotions from Alquimia, ila, Dr Bronner's, Green People and Badger Balms.